About

As co-founder of Sterling, Antony sets the long term vision of the company and manages strategic planning. With a wealth of experience, Antony is also at the centre of product development, ensuring Sterling is at the forefront of the industry. 

Rory manages the entire production department for Sterling which includes the manufacturing of both truck mixers and beavertail plant bodies. This includes a team of around 60 persons who are dedicated to building consistent high quality truck bodies to meet our clients needs. 

Jarl manages the sales team, monitoring sales levels and production capacity, whilst coaching team members to increase capabilities and team performance. As well as sales, Jarl manages key accounts, helping to maintain relationships and develop new openings. He is also responsible for marketing activities, including strategic planning and implementation. 

Paul oversees the finance and HR for the business. His daily includes: monthly management information reporting, financial analysis for decision making, budgeting and forecasting, recruiting new talent, ensuring Sterling remains an employer of choice.

Peter is responsible for managing compliance with the vehicle business regulatory bodies. This includes vehicle type approval, ISO 9001, COP, and Health and Safety regulations.He has a wealth of engineering experience that he shares with the team to support the continuous improvement of systems and products.

George drives our marketing and digital strategy, including web presence, analytics, and social campaigns. He ensures consistent brand messaging, leveraging market data-driven insights to drive brand awareness, customer engagement, market positioning and market share, and sales growth.

Terry keeps our production rolling by ordering quality products and components – crucial to making sure our trucks are built on time. As well as that, Terry’s responsible for finding new suppliers which meet our needs and those of our customers.

Greg manages a critical role of purchasing for the truck mixer business. This includes planning inventory levels, placing orders and sourcing new products. This includes managing hundreds of components across the product range and is critical to keeping the production line running.

Jensen meets clients to discuss requirements and specifications, helping them choose the right product for their needs. He also liaises with truck dealers and crane fitters, ensuring chassis requirements are correct and clients are fully satisfied with their product.

Grant meets clients to discuss requirements and specifications, helping them choose the right product for their needs. He also liaises with truck dealers and crane fitters, ensuring chassis requirements are correct and clients are fully satisfied with their product.

Layla assists the sales team in being the best in what they do. This includes communicating with truck dealers, addressing queries, managing truck logistics and invoicing. Layla also helps Yolanda manage our planning and scheduling process, to ensure the trucks are brought into the factory and built on in the most efficient way possible.

Phil provides support and training to increase the technical skills of front line managers at Sterling. His role is pivotal in ensuring we never settle until we’ve built the best. Phil also gives technical support, focusing on warranty claims and working with our customers to ensure minimum down-time.

Finley is part of the aftersales team, assisting customers with their aftersales requirements and maximising up-time through providing The Higher Standard service.  With extensive experience in vehicle parts supply, Finley can provide valuable advice to customers to ensure they receive the parts they require.

Jonathan looks after product development for the beavertail product range, his industry experience and engineering ability is a great asset to Sterling. This includes continually evolving and improving the range of products we offer and liaising with both the sales team and production teams to ensure our designs fit customers needs.

Warwick joined the team after leaving school in 2020 during the height of the COVID Pandemic and has got stuck straight in learning the trade and getting his hands dirty. His engineering aptitude and understanding will prove invaluable as he develops his role in Sterling.

Paul has many years of experience as a Design Engineer in the transport industry and plays a key role in developing the Sterling range of Concrete Mixers. This includes testing designs using FEA CAD Software through to producing drawings for manufacturing and jigs for assembling components.

Using my previous production manager experience in mixers to resolve issues, evaluating manufacturing processes to becoming more cost effective and efficient overtime and resolving technical problems. Writing and updating SOP’s is an essential part of the fabrication and assembly processes in becoming lean using CI methodology to improve the profitability of the company.

Vinu is responsible for managing our type approvals, IVA tests and standards. He liases VCA and ensure we comply to relative legislative standards.

Managing accounts on a day to day basis, Lois is crucial to keeping our finances in check, organised and running smoothly. She also works closely with the purchasing, operations and sales team to ensure customers and suppliers experience a first class service.

Yolanda assists with production scheduling for both Beavertails and Mixers to keep production on track with the aim of meeting delivery dates for the customer.  She also helps with administrative tasks day-to-day.

Steve is our Factory Manager and is responsible for the fabrication of beavertail trucks and the smooth production of Sterling Mixers. With 30 years manufacturing experience across various industries Steve brings with him a wealth of knowledge in lean manufacturing and modern production techniques which he uses to continuously improve our manufacturing processes.

Ant looks after Production Stores, Storemen and Yard personal,  who in turn deliver a high-quality service to the Truck Bays.  Always looking to simplify processes within the Stores area to ensure a quality product is delivered correctly, first time – every time.

John is one of our Quality team, who ensure everything we do is just as it should be, built to the correct standard, right first time